Hope , a British womenswear fashion brand, announced on Friday it has decided to extend its equity crowdfunding campaign on Crowdcube . The company launched the initiative last month, seeking £500,000 and so far has attracted nearly £465,000 from more than 250 investors. As previously reported, Hope was founded in 2015 by Nayna McIntosh and revealed that it embraces women of all shapes, sizes, and ages. The brand is particularly geared towards women over the age of 40 who are seeking clothing that will make them look great, feel fabulous, and comfortable. “[Hope was] founded by Nayna McIntosh who has over 30 years’ experience with some of the biggest and best known brands in UK retail including launching the George and Per Una concepts. Following her own intuition and experience as a shopper and industry expert together with 3rd party research, Nayna understood that the older woman is an increasingly important yet often neglected part of the market. Nayna and her team have 200 years’ combined experience, an average age of 52 and five out of six of them are women. This a team that knows this woman because they are this woman.” While sharing details about the campaign’s extension, McIntosh stated: “Due to the great momentum we’ve seen with our campaign – and to meet the growing online fashion shopping investor demand – we’re happy to announce that we’re extending our crowdfunding deadline until 23rd May, so more people can invest in Hope and join our exciting journey. A big thank you to everyone who has invested so far.” Funds from the Crowdcube campaign will be used to continue the expansion of the Hope brand. The funding round is set to close at the end of May. Have a crowdfunding offering you’d like to share?
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