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Google collects far more data than Facebook, according to a new report, and it is the world’s largest digital advertising company https://cnn.it/2N5RJIb 

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Facebook is removing 5,000 targeted advertising functions to prevent discrimination

afp_530354580.jpg (Photo: AFP/Karen Bleier)) SAN FRANCISCO — Facebook is planning to remove 5,000 targeted advertising functions from its platform to prevent discrimination, the social media company announced in a blog post Tuesday.  The moves limit advertisers from excluding users based on ethnicity and religion. They follow investigations that found Facebook’s automated advertising system, which allowed brands to target people by affinities, would also allow marketers to exclude certain groups , for example preventing black and Latino users from seeing housing advertisements. Last week, the U.S. Department of Housing and Urban Development said in an administrative complaint the social network violated the Fair Housing Act over its targeting systems. Facebook said it was working with HUD to address its concerns. Examples of targeted advertising flagged by HUD include, among others, showing ads only to users interested in the “Christian Church” or the “Bible” and not showing ads to users interested in “accessibility” or “deaf culture.” HUD alleges the former is religious discrimination and the latter is discrimination based on disability.  Facebook is “committed to protecting people from discriminatory advertising on our platforms,” and that’s why it’s removing 5,000 targeting functions, the company said in a blog post.  “While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important,” the post said.  Facebook’s main source of income is advertising, and Facebook  says it uses data on its users to provide more relevant advertisements to individuals.  Ad functions can be used to target Facebook users based on their likes and interests. For example, a Pepsi ad could target a Facebook user that has shown past interest in soft drink. However, investigations by nonprofit news organization ProPublica found that the functions could also be used to exclude certain groups from seeing housing ads.  In 2016, ProPublica found that using a designation called “Ethnic Affinities,” Facebook let advertisers target and exclude certain groups of users when placing ads for a new apartment or a house for sale. ProPublica said Facebook approved an ad for a housing-related event that excluded African Americans, Asian Americans, and Hispanics.  Following the ProPublica investigation, Facebook updated its advertising policies, adding an anti-discrimination section. “Ads must not discriminate or encourage discrimination against people based on personal attributes,” the policy said.  Another ProPublica investigation in fall 2017 found that Facebook was still allowing advertisers to discriminate. ProPublica bought housing rental ads on Facebook and asked that they not be shown to users belonging to groups such as “African Americans, mothers of high school kids, people interested in wheelchair ramps, Jews, expats from Argentina and Spanish speakers,” and Facebook approved the ads in minutes.  The ProPublica investigations called into question whether Facebook was in violation of the federal Fair Housing Act , which makes it illegal to publish housing advertising that indicates any preference, limitation or discrimination based on race, color, national origin, religion, sex, familial status and disability.  “When Facebook uses the vast amount of personal data it collects to help advertisers to discriminate, it’s the same as slamming the door in someone’s face,” HUD Assistant Secretary Anna María Farias said in a statement Friday.

For the original version including any supplementary images or video, visit https://www.usatoday.com/story/tech/news/2018/08/21/facebook-removing-5-000-targeted-advertising-functions-prevent-discrimination/1052897002/